Real estate news
Real Estate News
- USA
Trashing the Brand
Appear on national TV, engage in apparent illegal, unethical and deceptive behavior, and present yourself as motivated by greed, spite and pettiness?
Have you ever watched any of the Million Dollar Listing franchise "reality TV" programs?* There are members of our profession who do exactly that every week in front of enthralled audiences, and I can only assume they are extremely well-paid and protected behind a legal screen of disclaimers and consents from everyone involved in their so-called deals.
But would money be enough? Sure, this is a marvelous branding opportunity, if you want to be known as a nightmare amalgam of every negative Realtor stereotype out there. Maybe just getting that kind of exposure is enough payback for the truly attention-starved. And maybe, in some strange way, it would actually lead to increased business, as the show's stars routinely claim. (I'm wondering what kind of clients would be attracted to agents of this type).
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Dick Greenberg Mary & Dick Greenberg Active Rain ActiveRain #ActiveRain #MillionDollarListing
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