If you plan on being the most wanted agent in your region or even your city, then you shouldn’t miss out on this!
 
Ask every single one of your former clients the following questions:

1.Were you satisfied with the services I provided you?

2.What do YOU think I should change in order to provide more professional services?

3.With which part of my services were you satisfied 100%?
 
 
Of course you can’t satisfy everybody, you have to be prepared for the fact that NOT everybody will be 100% satisfied with your services.
 
But with the help of these answers you can have an idea of how do your clients generally see you and your services. You find out what your weak points are and where do you need to improvements.
 
In the same time, you find out what your strong points are, what is that strengthens YOUR character in comparison with your competitors. You can use these positive features in your ads.  
 
Plus, you can post the answers received like this on your website, also strengthening this way the decision of the potential clients.
 
Good luck!
 
P.S.: Those who cannot take criticism should not use this superb marketing tool!